español
5/31/05
Garcia Research Wins LBA Sol Award for “Business
of the Year Under $5 Million”
Company that helps convey the voice of the Latino consumer
to Corporate America garners top business honors with dramatic
growth and a uniquely Latino environment.
Garcia Research, the Burbank based consumer marketing research
firm, won top honors (under $5mm revenues) at the Latin Business
Association’s prestigious Sol Awards Gala held on May
21st at the Century Plaza Hotel in Los Angeles. Ray Durazo,
LBA Chairman, stated, "Garcia Research has established
itself as a leader in the demanding and competitive field of
consumer marketing research and our Association is pleased that
we were able to honor this outstanding company for its great
success."
Garcia Research, which is celebrating its 15th year in business,
is 100% Latino owned and operated. The founder and owner, Carlos
E. Garcia, was raised in East Los Angeles of Mexican immigrant
parents, and was educated at Pomona College and UC Berkeley.
The firm specializes in qualitative, quantitative and copy testing
market research for the Latino market. Their research and consulting
guides many of the country’s most sophisticated firms
in trying to better understand and reach this dynamic population.
Garcia Research is vertically integrated with nationwide capacity.
The company’s proprietary techniques and patented products
provide businesses with the edge they need to master these complex
marketplaces. For further information, check the website at
www.garciaresearch.com or contact the firm at info@garciaresearch.com
or via phone at 818.566.7722.
SOURCE: Garcia Research Associates, Inc.
DATE: 5/31/05
CONTACT: Carlos Yañez, Vice President, Garcia Research,
818.566.7722 x105 or carlosy@garciaresearch.com
